Time for a change
You’re doing fine on the outside. Inside, your mind doesn’t really switch off, life feels heavier than it should, or you just don’t feel as happy as you know you could.
Let’s work out what’s getting in the way. Start with a free, 15-minute conversation.
Online, with clients across the UK and worldwide. The calendar shows times in your own time zone.
Steve East: hypnotherapist and NLP coach. 20+ years in private practice. Trained directly with NLP co-founder Richard Bandler.
HOW IT WORKS
- Book a free call. 15 minutes, no obligation. You tell me what’s going on.
- We find what’s in the way. Together we work out the pattern behind it, not just the surface symptom.
- You start to feel different. Many clients tell me they notice it sooner than they expected.
THE PROBLEM
You’ve probably always been someone who copes. You push through, you get on with it.
And mostly that works. Except when it doesn’t.
Maybe you’re tired more than you should be. Maybe you’re snapping at the people you care about. Maybe you’re lying awake at 2am with the same thoughts going round. Or maybe nothing is “wrong” exactly. You just feel flat, and you know life should feel better than this.
You know it isn’t helping. Knowing that doesn’t stop it.
The problem isn’t that you’re not trying hard enough. It’s that the pattern underneath hasn’t changed.
Nothing changes on its own. A year from now you could be having the same 2am thoughts, still telling yourself you’ll deal with it eventually.
Or the pattern could already be different: you, clear-headed, present with the people who matter, feeling like yourself again.
WHAT WE DO
We start with a conversation. You tell me what’s going on: how it feels, what happens, what you’ve tried.
From there I’m listening for the pattern underneath it. The way you’re framing things, the pictures you’re making in your head, the responses that have become automatic.
Then we start to change them. Not by analysing endlessly, but by actually rehearsing different ways of thinking, feeling and responding.
Most people expect something more dramatic. One long-term client still calls the hypnosis part “relaxation.” He was surprised when I mentioned that’s what we’d been doing. It tends to feel more like a good conversation that leaves you feeling different.
Most people don’t expect to enjoy it. That’s usually the first surprise.
Most people expect it to take a long time. Many clients tell me they notice a difference within the first few sessions, though everyone is different and I can’t promise a particular result.
But the most interesting work often starts after that. Once the thing that’s been in your way has eased, there’s space to work on something more: how you want to feel, how you want to live, what you actually want from your life. A lot of people come to sort out one thing and stay because they enjoy building on it.
THREE WAYS I WORK
Most approaches stay in your head. I work at three levels, and I use whichever ones suit you.
Thinking: conversation and NLP
We interrupt the loops, the overthinking and the decision fatigue by changing how you frame things and what you say to yourself. About NLP coaching →
Feeling: hypnosis and Neuro-Hypnotic Repatterning® (NHR®)
Thinking differently isn’t enough if you still feel the old way. Here we work directly with how you feel, using relaxed, focused states to build calm, confident and resourceful feelings until they become more natural than the old loop. I’m a trained NHR® practitioner. Read more → · About hypnosis coaching →
Deeper, quieter work: energy work and the Compassion Key
Some things don’t respond to talking or thinking: harsh self-criticism, old hurts, a heaviness you can’t explain. Energy work is a calm, relaxing way of working with the tension you carry in your body. The Compassion Key is a compassion-based method for changing how you relate to the parts of you that carry old pain. I’m a qualified Compassion Key practitioner. Read more → · About energy work →
You don’t need to believe in anything for these to be useful, and if the third one isn’t your thing, we simply don’t do it. Most people don’t need all three.
WHO THIS IS FOR
I don’t mind what your job title is. I care about how your mind and body are running your life.
My clients don’t fit one box. They’re people who are ready to feel better and willing to do something about it. Over 20 years I’ve worked with:
- High-pressure people (business owners, athletes, professionals) who want a quieter mind and more calm and focus under pressure
- People going through big changes in life, such as a break-up, bereavement, or family upheaval
- People who are worn out, stressed or run down and want to feel like themselves again
- Anyone stuck in worry, overthinking or low mood who knows they’re meant for more
HOW WE WORK TOGETHER
Before anything else, we have a free conversation. You tell me what’s going on, I explain how I work, and we work out together whether it’s a good fit. No obligation and no hard sell.
I work online with people across the UK and in other time zones. The calendar shows slots in your local time. There are three ways to work together.
Sort It Out: £1,000
4 private sessions over 4-6 weeks, plus a custom audio to use between sessions. For people who want to work on one specific thing and see how it goes. We work on the pattern behind it, with no fluff and no endless analysis.
The Clarity & Integration Process: 6 months
For people who want change that holds when real life gets busy.
Phase 1: Clarity (first 6 weeks). We start with what’s most pressing. We meet weekly or fortnightly for 4-6 focused sessions, using hypnosis, NLP, NHR® and custom audio tracks to quieten worry and overthinking and to shift heavy feelings from stress or loss.
Phase 2: Integration (until month 6). Change doesn’t stick if you’re left alone the moment you feel better. From here we move to one session a month, with text and voice support on WhatsApp between sessions. This is where the deeper work happens, including the energy work and the Compassion Key if you want them, so the new patterns hold when life gets difficult.
Pay in full: £3,000, or £550 a month for 6 months.
Build On It: from £300 a month
Ongoing support once the main work is done, or after Sort It Out. One private session a month, plus text and voice support in between. A trusted sounding board to keep you steady, thinking clearly and moving forward. Three-month minimum, then month to month.
You work directly with me. Not a programme, not a video series, not an assistant.
WHAT PEOPLE SAY
Before working with Steve, my mind was always overworking. I had a hard time detaching from work and was often worrying about the future. His techniques have helped me be more present in the moment and allowed me to be a better father. This has significantly improved my quality of life.
I went in looking for help with confidence and some pretty heavy brain fog that had been getting in the way of day to day life. Steve made the whole session feel relaxed and easy to open up. He explained things in a way that actually made sense and helped me understand what was going on in my head instead of just feeling stuck. I’d happily recommend Steve.
I just came back from my trip and I wanted to thank you. I did much better on the flights. I used your techniques and listened to the relaxation audio and it helped me a lot. I surely did much much better than last time.
QUESTIONS PEOPLE ASK
Is this therapy?
No. This is coaching, using hypnosis, NLP and energy-based methods. I don’t diagnose or treat medical or mental health conditions. If you’re working with a doctor or therapist, this can sit alongside that.
What actually happens in a session?
Mostly a conversation. I listen for the pattern underneath what you’re describing, then we work on changing it with language, visualisation, relaxation and hypnosis. Most people expect something dramatic and find it feels quite ordinary.
Do I have to do the energy work?
No. It’s optional. If you’d rather keep things purely practical, we do.
How fast will I notice a difference?
It varies. Many clients tell me they notice a change within the first few sessions, and longer-standing patterns usually take longer. In the free call I’ll tell you honestly what I’d expect for you.
What if it doesn’t work for me?
I can’t promise a result, and anyone who does is selling something. I’ll tell you straight if I think it isn’t working, and we’ll change approach or stop rather than carry on for the sake of it.
ABOUT STEVE
I didn’t learn this from a textbook. I learned it because I needed it myself.
Over twenty years ago I was stuck in my own loops of anxiety and low mood. My approach at the time, chain-smoking and drinking, wasn’t helping. Then I came across Paul McKenna’s Change Your Life in 7 Days and the exercises worked for me. I started to feel better and see things differently. That sent me down a rabbit hole of finding the most effective ways to help people feel happier, have more fun and become more successful.
My path has been anything but straightforward, and I think that’s an advantage.
I spent ten years as a teacher, learning to make psychological and self-regulation tools simple enough for a teenager to understand. I worked as a carer for adults with special needs and for older people living with dementia, which taught me patience, empathy and how to hold space for people at their most vulnerable. Alongside that I trained directly with NLP co-founder Richard Bandler, qualifying as an NLP Practitioner and Master Practitioner and as an NHR® practitioner. I went on to complete Advanced Master Practitioner and Advanced Therapeutic Specialist training with another trainer, and Design Human Engineering (DHE) with John LaValle. I’m also a trained NHR® practitioner, an NLP coach, a qualified Compassion Key practitioner and an energy practitioner.
Because of that, I don’t look at people through a narrow corporate or clinical lens. I’ve used these tools to help athletes find calm under pressure, professionals break out of analysis paralysis, and business owners deal with decision fatigue. I’ve also worked with people going through the heaviest chapters of life.
I’ve had my own periods of anxiety and low mood, so I’m not coming at this from the outside. I also believe in using whatever helps, whether that’s therapy, coaching, medication or all three, without being precious about any one approach.
I don’t believe you need to relive painful experiences or spend years in therapy to change. For many people it moves faster than they expect, and it should feel more like a good conversation than hard work.
Ready to see how fast things can shift?
No obligation, no hard sell. Pick a time that works for you.
Steve East provides coaching, not psychotherapy, counselling or medical treatment. Hypnosis and energy-based methods are not a substitute for care from a doctor or qualified health professional. If you have a physical or mental health condition, please keep working with your healthcare provider.