Last updated: 12 November 2026

Who I am

I’m Steve East, a hypnotherapist, NLP practitioner and coach, and I run this website (steveeast.co.uk). I’m the “controller” of the personal information described in this policy, which means I decide how and why it’s used. If you have any questions about your information, you can contact me through the booking link or the WhatsApp button on this website.

What information I collect, and why

I only collect what I need. In practice, that looks like this:

• Booking a free call. When you book through my online calendar (TidyCal), you give your name, email address and anything else you choose to tell me. I use this to arrange and hold the call and to reply to you. I do this because you’ve asked me to, and because I have a legitimate interest in responding to enquiries.
• Messaging me. If you contact me through WhatsApp or another messaging app, I see your name, number and message, and I use them to reply. When you click the WhatsApp button on this site you leave it, and WhatsApp’s own privacy policy applies.
• Working together. If you become a client, I keep your contact details, a record of payments, and notes from our sessions. What you tell me may include details about your health, feelings and personal life. This is sensitive information, so I only use it with your explicit consent, to provide the service and to keep a proper record of our work. You can withdraw your consent at any time, although I may then be unable to carry on working together.
• Visiting this website. My web hosting provider keeps basic technical records (such as your IP address and browser type) so the site runs securely and I can fix problems.

Who I share it with

I don’t sell your information and I don’t use it for advertising. I share it only with the services I use to run my practice, who handle it on my behalf. These include my booking provider (TidyCal), my website host, my email provider, the messaging app you choose to use (such as WhatsApp), the video-call platform we use for sessions, and whoever processes payments. I may also share information where the law requires it, or where I believe there is a serious risk of harm to you or someone else.

Where your information is handled

I currently work from outside the UK, and some of the services I use also store information outside the UK. I only use providers that have appropriate safeguards in place to protect your information.

How long I keep it

Enquiry details are kept only as long as needed to reply, and for a short time afterwards, then deleted. If you become a client, I keep your records for as long as needed to provide the service and to meet any legal, insurance or professional requirements, and then delete them securely.

Confidentiality

What you tell me in sessions stays between us. The only exceptions are where I’m legally required to share information, or where there’s a serious risk of harm to you or to someone else. Where I can, I’ll tell you first.

Cookies

This website doesn’t use advertising or analytics cookies. WordPress and the tools that run the site may set small cookies that are needed for it to work, such as remembering your settings or keeping the chat button working. Some blog posts include YouTube videos, and YouTube (owned by Google) may set its own cookies when you play one. You can block or delete cookies in your browser settings, and the site will still work. If I add analytics or marketing tools in future, I’ll update this policy and ask for your consent first.

Emails and marketing

I’ll only send you emails about my work if you’ve asked for them or agreed to receive them. You can unsubscribe at any time using the link in any email, or by telling me.

Your rights

Under UK data protection law you have the right to ask for a copy of your information, to have mistakes corrected, to have your information deleted, to limit or object to how I use it, to receive it in a portable form, and to withdraw your consent at any time. To use any of these rights, contact me as described above. I’ll reply within one month.

If you’re unhappy with how I’ve handled your information, you also have the right to complain to the Information Commissioner’s Office (ico.org.uk). I’d appreciate the chance to put things right first.

Changes to this policy

I may update this policy from time to time. The date at the top shows when it was last changed.